About

Since 2012, I have been immersing myself in the world of music, assuming artists’ personas with dedication and authenticity. What I do is incredibly personal and close to my heart. I genuinely care about every artist, label, and brand I have the privilege of working with.

My approach is rooted in a DIY mentality, valuing the individuality and unique style of each brand. I embrace the personal connection and hands-on nature of my work. Each collaboration is approached differently, tailoring my efforts to meet the specific needs of those involved.

However, above all, my focus is – connecting with fans! They are the lifeblood of this entire endeavor. I make it a priority to engage with them and take the time to read as many comments and messages as I can. It's vital for me to cater to the people who make all of this possible, and create long-lasting connections with them.

Below is a quick summary of what I do

• Managing day-to-day content across social platforms, websites, and direct-to-fan channels

• Planning and executing album and tour campaigns

• Coordinating announcements, releases, tours, and merch launches

• Managing fan clubs and online communities

• Monitoring comments and messages and engaging with fans

• Creating email and text message campaigns

• Developing content ideas tailored to each artist and audience

• Organizing campaign timelines and ensuring content launches on schedule

• Staying current with platform changes, audience behavior, and social trends